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Motto Fashions Women’s Clothing Store

At Motto, we create clothes for women who dress with confidence. Every piece is designed in Melbourne with purpose and personality, made to move with you and reflect your individuality (because blending in is not the vibe). From bold colours to flattering cuts, Motto clothing is for women who love fashion that feels as good as it looks, hello, head-turner!
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We believe getting dressed should be a joy, not a chore (life’s too short for boring outfits, babe). That’s why we design clothing that’s comfortable, easy to wear, and full of character. Whether you’re heading to work, catching up with friends or planning a weekend away, our pieces are made to fit your lifestyle—and serve looks while doing it.

Designed in Melbourne, Made for Real Life

Motto began in Melbourne as a small fashion boutique with a big idea; to design clothing that lets women feel strong, stylish and completely themselves. Today, we’re still proudly independent, designing every collection in-house and working closely with local makers and suppliers (because we know great style starts at home).

You’ll find flattering tops, versatile blazers, suits and easy-fit pants made with soft, colourful fabrics, yes please. Our dresses are full of movement and colour, designed to stand out without trying too hard (because we don’t do try-hard, darling). Layer with tailored jackets, structured coats or relaxed vests to finish the look in a way that feels effortless—but still very put-together.

Every piece is designed to work across seasons, travel easily and feel good from morning to night. We use stretch fabrics that move with your body, not against it, so you can get on with your day feeling comfortable and confident—because fashion should flex with you, not the other way around.

Fashion That Lasts and Moves With You

We don’t believe in throwaway fashion (never have, never will). Instead, we focus on well-made pieces that stay relevant well beyond the season—because good style doesn’t come with an expiry date. Our collections are designed with real women in mind, women who want clothing that feels modern, fits beautifully and reflects who they are (aka you, babe).

At Motto, we celebrate women at every stage of life. Our styles are shaped by feedback from our community, and we take pride in creating women's clothing that works across sizes, ages and lifestyles—because fabulous doesn’t come in just one form. Whether you’re looking for polished shirts, everyday jeans or layering pieces like soft knitwear, you’ll find options that are easy to style and easy to love (yes, we’re that brand).

We design with versatility in mind. We have matching sets and many of our pieces can be dressed up or down, styled across seasons and worn again and again without ever feeling tired (just like your fave lipstick). Our aim is to give you pieces you’ll reach for instinctively because they always make you feel like your best self—and that’s what Motto is all about.

Seamless Delivery and Friendly Service

Shopping online with Motto is simple and stress-free, just the way we like it. We offer free standard delivery within Australia and New Zealand, and dispatch quickly from our Melbourne warehouse, because waiting forever for fashion is not the vibe. If something isn’t quite right, we make returns easy and straightforward. No fuss, no drama.

Our customer care team is here to help with sizing, styling advice or any questions you may have. Whether you shop online or in store, you’ll always receive personal service and honest support. We take pride in building relationships with our customers and making every experience feel thoughtful and relaxed, because shopping should feel like a chat with your most stylish friend.

With thousands of five-star reviews and customers who return year after year, we’ve built a reputation for quality clothing for women and a customer-first approach that never goes out of style. When you shop with Motto, you’re not just buying clothes - you’re joining a community that knows what good fashion (and good service) really looks like.

Passionate About Creating Bold Designs

We’re proud to be part of Melbourne’s fashion scene, but our community reaches far beyond the city. Thousands of women across Australia trust Motto for clothing that helps them feel seen, supported and stylish - because we know it’s not just about the clothes, it’s about how they make you feel.

If you’re new here, welcome. And if you’ve been with us for years, thank you. You’ve helped shape a brand that believes fashion should be joyful, inclusive and completely your own. We’re not here to fit you into a mould - we’re here to help you own it, your way.

Explore our collection of skirts, blouses and more, and discover pieces that speak to your style, your body and your life. Because at Motto, it’s never just fashion - it’s personal.
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19 Abbott Street
Alphington, VIC 3078
+61 03 9445 1288

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